Thursday, August 27, 2020

And the winner is.... - the management theories and methods of Essay

Furthermore, the champ is.... - the administration speculations and techniques for worker grant winning organizations 2013 - Essay Example Therefore, most associations have moved their concentration from creating techniques to actualizing sound human asset the board rehearses. Inspiration of representatives has become a key perspective in the administration of any association and most associations today create worker inspiration plans. Facebook, an American based internet based life organization, has created appropriate persuasive bundle and this empowered the organization to be granted the ‘best organization to work in’ grant of 2013. In this paper, the developing human asset practices will be talked about corresponding to how it has changed business execution and worker inspiration. While talking about the hypotheses of the board at present utilized by the associations, the paper will break down the article ‘the best organizations to work for in 2013’. Human asset the executives rehearses have transformed from the past ideas that was cash focused to another one that depends exclusively on wor ker inspiration and how the individuals are basic resources for the business (Lawler, 2003). Rundown of article Facebook, one of the right now driving online networking organizations situated in the US received a human asset practice that is more individuals jogged. ... With the current expense of livings being excessively high, the achievement and fulfillment of a worker relies upon the bundle that the organization offers at some random time. Organizations should look to inspire their representatives through the advancement of adaptable work routines, arrangement of leaves and offs with no conditions appended and giving a cool workplace without unpleasant events (Lawler, 2003). Facebook comprehends these rising standards of human asset the board and has created perhaps the best bundle for its representatives. The organization offers one of the most alluring installment bundles to its worker when contrasted with different organizations that partook in the review. As an organization that comprehends the substance of increasing the value of the life of the representatives, the organization additionally offers different motivations and stipends to its workers. These incorporate the arrangement of free transportation, arrangement of home and individual administrations like cleaning and other rousing motivating forces to guardians working for the association. Facebook looks to build up a workplace where the representatives can do what they love most, get paid well for their fantasy professions and appreciate each and every snapshot of their time at the organization (Nohria and Groysberg, 2008). Aside from Facebook that was over the recreation center as indicated by this report, McKinsey and Co likewise developed as the subsequent best organization to work in, an accomplishment that is ascribed to its human asset the executives draws near. As a significant expert organization with workplaces and auxiliary branches in various pieces of the word, the organization has strived to execute an enlistment program that looks for representatives with extraordinary initiative capacities.

Saturday, August 22, 2020

Weekly ass. #7 Essay Example | Topics and Well Written Essays - 250 words

Week by week ass. #7 - Essay Example In the wake of sending and erasing individual messages, representatives believe that they are protected and can't be found. Bosses reserve the option to get to their employee’s messages, and set up reinforcements, which can recover such messages in any event, when erased. As per Jennings, â€Å"Courts have decided that email messages have a place not with the worker yet to the business and are discoverable in case where upon they should be gone to the contradicting party†, (Jennings, 2009,Pg. 180). This implies representatives don't claim the messages at their work spot, and they can be sued for utilizing them to pass individual messages. Blackberries are close to home properties, which are claimed by people. Such people have the privilege of utilization of their property and they can thusly send individual messages to their companions. Nonetheless, same sort of care is fundamental since it is dishonest to send messages by means of any stage utilizing the employer’s time. Messages on Blackberries should just be sent during individual time. Also, Blackberries ought not be utilized to set maverick passages on the company’s

Friday, August 21, 2020

Guest Authors Of HellBound Bloggers August 2011

Guest Authors Of HellBound Bloggers â€" August 2011 Make Money Online Queries? Struggling To Get Traffic To Your Blog? Sign Up On (HBB) Forum Now!Guest Authors Of HellBound Bloggers â€" August 2011Updated On 23/04/2017Author : Pradeep KumarTopic : Editorial FeaturedShort URL : http://hbb.me/2ozaMC4 CONNECT WITH HBB ON SOCIAL MEDIA Follow @HellBoundBlogAugust 2011 was cool since we are enjoying new traffic limits because of our migration to KnownHost VPS and also our August commentators are pretty awesome. If you are going to guest blog on HBB or any other blog, these two articles below will be of great use actually, so you can spare few minutes to check them out.#1 Guest Blogging: So Why Should You Care?#2 You Blog. Should You Guest Blog?This month we had good number of Guest Authors, and Im damn sure you would have enjoyed all their lovely articles. Some authors even contributed 2-3 articles, which I really appreciate.Some of them are new to HBB Community, hope they enjoyed their stay! This article is also to ensure all the HBB readers are aware about our precious guest authors. ??#1 Jessica Meyer : Jessica writes frequently for the French version of the online reputation management platform Reputation Observer as well as the German adaption of Reputation Observer.Article : 5 Remarkable Ways To Keep Your Blog Fresh#2 Chris Marentis : Chris Marentis writes from experience about lead generation, closing the sale and leveraging social media. He is the founder and CEO for a local internet marketing company Surefire Social, a resource for local search marketing.Article : How Google Instant Google Caffeine Changes to Rules of the Search Game and The Basics Of Launching Small Business Mobile Website#3 Usman : Usman, co-owner of FirstHosting, which provides Reliable and Affordable Web Hosting services.Article : 5 Basic Things Your SEO Consultant Should Analyze#4 Jasmine : She is an experienced web developer and web consultant. She is also the chief editor at Best Web Host â€" a web hosting review and resourc es website.Article : 5 Tips to Post More Quality Articles on Your Blog#5 Provamsi : He is a software engineer by profession and passionate blogger by interest. Works for a networking company in Chennai and blogs for India365.Article : Analyze Keyword Traffic Using Google Analytics#6 Srivatsan : Social Networking Addict, Google Chrome User, Love Blogging and Proud Indian. Blogs at MadrasGeek.com that focuses on Web apps, Blogging, Social Media and makes people to sit before their computers for hours.Article : Ultimate Guide To Select Your Twitter Username#7 Bharat Chauhan : Bharat Chauhan likes coffee and Pepsi very much, cause those are very good source of caffeine instead of doing drugs.READTop Commentators Award For July 2011Article : 5 Tips To Free Yourself From Facebook Addiction and 5 Real Reasons Why You Should Blog#8 Sandeep Singh : Sandeep is a hard working Proffesional Engineering student and he thrives to get the best out of himself. Blogging was not his passion but it has certainly become one and he is doing his best for it.Article : 5 Things Which Can Help You Make Career In Blogging#9 Alicia : A web designer and developer. Loves WordPress themes and plugins. Passionate with designing and customizing premium WordPress themes. Blogs at 100 WP Themes.Article : Leverage On Twitter Traffic To Market Your Website#10 Prateek Dixit : Prateek is the founder and tech-writer with SEOEXCEED. He dedicates SEO knowledge. Recently he is coming up with a series of articles related to basics of SEO.Article : Google PageRank is Unpredictable â€" Time to say Goodbye?#11 Lalit Indoria : Lalit is a techno freak, an engineering student and a Blogger at BlogoTech. Lalit writes about technology updates, social media and Blogging Tips.Article : HOW TO: Write SEO Rich Posts For Your Blog#12 Rajesh Selva : A blogger and passionate Internet marketer from India. He owns pnr-status.net, a site where you can get all information about Indian railways.Article : 10 Popular and Best Android Applications in India#13 Siddartha Thota : Siddartha Thota is a Tech Blogger, SEO Expert, Social Media Addict. He blogs at GadgetCage.com.Article : 3 Great Useful Blogging Tips for Beginners#14 Susan : Susan is from cheap insurance quotes, she writes on topics including health/car/life insurance, mortgage, real estate.Article : Personal Blogging as a Creative Outlet for the ProBlogger#15 Rojish : Online Entrepreneur and Blogger. An Engineering graduate student who loves blogging and having infinite passion for technology. He loves to speak about blogging tips, affiliate marketing and SEO in his blog Rojish.com.Article : 6 Reasons Why No One Comments on Your Blog#16 Asher ross : Asher ross is an Expert technical writer from UK with expertise in writing articles over Dedicated Server UK Mac OS, Apple, Mobile and Cheap UK hosting server technology.Article : The New Google Advertising Its Effects On FacebookIf you wish to be a part of HBB, you can become a guest a uthor by contributing Guest Posts. Do check Join HBB and Guest Blogging Rules. Cheers.

Monday, May 25, 2020

How Manipulation Causes Severe Damage On The Human Body...

Manipulation is used in nearly every endeavor encountered throughout an average day. It is used in things ranging from day to day commercials all the way to political campaigns. Leaving any person with access to the world vulnerable to manipulation. Webster dictionary defines manipulation as , â€Å"to control or play upon by artful, unfair, or insidious means especially to one s own advantage†. Commonly, things such as a physical state, relationships, mental state, and innocence and humanity do not survive due to the manipulation of outward forces (environment, role model, and incentive). The physical state of a being may be manipulated through physical and mental torture and result in stress inflicted damage, damage as a result of harsh†¦show more content†¦(Trovian). â€Å"They had orders to shoot anyone who could not sustain the pace. Their fingers on the triggers, they did not deprive themselves of the pleasure. If one of us stopped for a second, a quick shot eliminated the filthy dog.† (Wiesel). Conditions in camps included a bowl of broth for supper each day, a wooden cot to be shared with one or more bunkmates, the harsh winter of Germany, forced manual labor, numerous diseases (i.e. lice), and even the removal of gold crowns and valuable items. (Wiesel). People outside of camps suffered as well which is evident when the conditions of how Anne Frank lived are viewed. Those in the annex could hardly move or make a sound all day long. They relied entirely upon the assistance of their friends, and had little food and little enjoyment, if at all. (F rank). According to Vicdan Cangrisi, a notable journalist, approximately six million people were murdered in the course of the Holocaust. The oration of a single man, Adolf Hitler, caused nearly all of Germany to blame the Jewish community for the economic decline of Germany and began the persecution of an entire race. This persecution lead to the manipulation of the environment for Jews and lead to the death of six million people and life long physical ailments for countless others. Despite intentions, manipulation of an environment does not only affect the physical bodies, but the

Thursday, May 14, 2020

Organizational Communication Essay - 2943 Words

Organizational Communication is probably the most important type of interpersonal communication a person has to perform in his or her adult life. Communicating with others in the work environment is a process that cannot be looked at as a small one, but as a very complex and of utmost significance to a persons life as a whole. We all know communication is a key factor in everyones life, and communicating in the work place is just a larger key for cultural expectance and normalcy. Everyone communicates with each other in all different aspects of society. When you are younger, school is the main agency for social communication and in later life it is the job you occupy. It is socially stated and seen as a norm that in adult life you should†¦show more content†¦The initial stage is called pre-arrival or anticipatory socialization, which doesnt rely too much on communication with others, except for maybe conversing with the employer. Many times the interview phase of this stage can have a great effect on if the potential employee will take the job offered. More over, in this stage the person forms expectations about the job. Basically the potential new employee has to make a decision on what life would be like on an everyday bases in this organization. Though interpersonal communication is not largely thrown in the picture, much intrapersonal communication must take place by the individual. He or she must think and communicate to themselves on if taking this job will be fulfilling, and if the job is for them. Sociologist J. Porter explained this stage that if the potential employee does in fact make the decision to enter the organization that the organizations socialization process does not construct a brand new individual so to speak, but rather attempts to reconstruct him Sometimes in this stage introductory communication with potential co-workers can effect your decision. However the socialization process does not really begin into you can interact and communicate with others that will be in your group. Im sure everyone remembers this stage. Its a tough decision to make on whether you want to enter the job. There is not much to base your expectanciesShow MoreRelatedHistory of Organizational Communication1537 Words   |  7 Pagesof the Field Reflection Paper | What is organizational communication? As a field organizational communication studies exactly what it sounds like the communication in organization. Defining the particulars of this often comes down to the researcher and the perspective that skew their opinions on the field. These subtle differences are why it takes Papa, Daniels and Spiker almost 16 pages to express their definition of their field of study. The organizational experiences of an individual have a hugeRead MoreOrganizational Communication : An Organization1591 Words   |  7 PagesIntroduction The way in which individuals in an organization communicate with each other is what organizational communication is referred as in the simplest of terms. However, a little more precisely in terms of organizational communication as a field, it is defined as the consideration, study, and the censure of communication. Therefore, it would be safe to say organizational communication is not merely the transfer of a message from one party to another but it is also an element which shapes upRead MoreWhat Is Organizational Communication?1174 Words   |  5 Pagesof Colorado in his video titled what is Organizational Communication? Explains the concept of communication in the context of an organization and summarizes the roadblocks and problems we have in communication as the technology around us gets sophisticated. The common conception is that the technology to facilitate communication is not fully developed. However, people are communicating regardless of how they connect and the basic bar riers to communication such as power, politics, influence, cultureRead MoreOrganizational Communication1542 Words   |  7 PagesOrganizational Communication Shaniqua Jackson COM 425: Effective Communication in Organizations Instructor: Jeremiah Convery February 11, 2013 Communication addresses how information circulates among the employees of a company, how information is passed from one person to another in ways such as email, phone conversations and face-to-face also known as formal and informal communication. Both methods are used with the lower-level employees and within supervisors and management patterns of communicationRead MoreOrganizational Communication3014 Words   |  13 PagesOrganizational Communication Organizational Communication is probably the most important type of interpersonal communication a person has to perform in his or her adult life. Communicating with others in the work environment is a process that can not be looked at as a small one, but as a very complex and of utmost significance to a persons life as a whole. We all know communication is a key factor in everyones life, and communicating in the work place is just a larger key for cultural expectanceRead MoreThe Definition Of Organizational Communication774 Words   |  4 PagesOver the years, the definition of organizational communication has been a highly-debated and complex facet of the scholarship. Researchers have placed a key importance on relationships between people within the organization and how the organization structures itself as a whole. Organizations are communicative, asserting the need of communication to help constitute the organization itself. Organizational communication has been defined as †Å"the substance of organizing in the sense that through discursiveRead MoreKey Parts Of Organizational Communication1277 Words   |  6 PagesDefinitions of Key Parts Organizational Communication is best described by as an action that is continually evolving. In a given workplace there must be the sending and receiving of information. This concept is the central component to achieve both individual and common goals. Essentially, there would be no organization without communication. Knowledge Management is an organization’s methodology of making their intellectual assets as fully functional, or effective as possible. This is a systematicRead MoreOrganizational Communication Essay1188 Words   |  5 PagesIn today’s era of raising slogan of global village, communication has become a burning issue. The world has turned into a global village, and one cannot survive alone. As man is a social animal, he cannot overcome worldly activities alone. For the fulfillment of daily activities and usual deeds, he needs help from other people and have to communicate with others. Infect, in habitual life everyone spend a lot of time in communicating i.e. writing, reading, talking and listening. People spent mostRead MoreThe Challenge of Organizational Communication714 Words   |  3 PagesThe Challenge of Organizational Communication video†¦ What does it all mean? It means that in recent years the world has been changing faster than ever before and becoming more complex than anyone could ever imagine. Katherine Miller points out 4 aspects of these changes that were barely on the radar 20 years ago, but today dominate much of our thinking. The first one is globalization. It has become a truism to say that we live in a global economy and participate in a global market. The emergeRead MoreOrganizational Communication : An Organization1823 Words   |  8 PagesOriginally I believed Organizational Communication to be simply about the sending of and receiving of messages effectively to accomplish a common goal within organizations. I was aware of the variety of methods organizations used to transmit messages; oral, written, and face-to face. I know from personal experience that organizations are always looking for people to join their organization who can communicate effectively; give and follow orders, listening skills, work well within a team environment

Wednesday, May 6, 2020

Book Report On Positioning The Battle For Your Mind

Book Report on Positioning: The Battle for Your Mind Introduction In a world of extensive market dynamism, uncertainties, and stiff competition, managers in marketing departments are constantly grappling with ways of increasing and maintaining market dominance. An organization’s vibrancy in the present markets nearly depends entirely on the efficiency of marketing strategies and principles. Responsively, there are thousands of books and researches addressing the theory-practice gap in marketing. The book titled POSITIONING: The Battle for Your Mind authored by Al Ries and Jack Trout is one of the books providing the most timely and long-awaited solutions to marketing managers. The current paper is a book report providing detailed information about its content. Reasons for Selecting this Book Given the thousands of books in marketing literature, it suffices to provide a number of the driving factors towards selecting POSITIONING: The Battle for Your Mind. First and foremost is the title. The title of the book is not only catchy but also addressing one of the central topics in marketing. Market positioning pervades the language of every profit-making organization yet some perform thousands of times better than others yet a notably huge number of marketing scholars term positioning as the bedrock of marketing success. Given the number of businesses closing shop every year and others invading the markets, it becomes almost unavoidable to wonder how positioning is effective inShow MoreRelatedAdvertising Objectives1479 Words   |  6 Pageswill sale. Positioning According to the book written by Al Ries and Jack Trout â€Å"Positioning: The battle for your Mind† positioning is described as a communication tool used to reach target customers in a crowded marketplace. Getting into the mind of the consumer is all about positioning the product. So, with that being said, the new product being launched will create a unique position in the mind of the consumer because they are always bombarded with a lot of advertising, naturally the mind will rememberRead MoreIntegrated Marketing Communications Plan For Showtime Energy Drink Company1405 Words   |  6 Pageswill consist of any business personnel who may finishing monthly reports or a trucker doing a long ride, thus anyone can use Showtime energy drinks. These males and females come from all walks of life and financial status. They live in suburban and rural areas and have different levels of education. They all share physical/mental exertion in common and getting their adrenaline pumping. Positioning The brand positioning comes from out of the product benefits. Showtime Energy will alsoRead MoreA Study On Brand Positioning At Ashirvad Pipes Private Limited Essay2018 Words   |  9 Pages â€Å"A STUDY ON BRAND POSITIONING † AT â€Å"ASHIRVAD PIPES PRIVATE LIMITED† By NAGENDRA.K USN: 1NH13MBA59 SUBMITTED To VISVESVARAYA TECHNOLOGICAL UNIVERSITY IN PARTIAL FUFILLMENT OF THE REQUIREMENT OF DEGREE TO â€Å"MASTERS OF BUSINESS ADMINISTRATION† Under the guidance of INTERNAL GUIDEEXTERNAL GUIDE NIVIYA FESTON Mr. SNAJAY Assistant Professor Manager Department of Management NEW HORIZON COLLEGE OF ENGINEERINGRead MoreCritical Review of Positionality Theory4253 Words   |  18 Pages‘Research Reports’... ‘Research Data’... ‘As per the research observations’ ... ‘As per the research findings’... how often do we come across such terms while moving around in the corporate organizations...? How simplified our life gets when we have a strong backing of a ‘Research’ to whatever we discuss...? Read MoreMacbook Pro Market Positioning2560 Words   |  11 PagesAPPLE MACBOOK MARKET POSITIONING Zainabid Munir Akber INTRODUCTION This report will identify the positioning of Apple’s notebook product line ‘MacBook’ to its relative competition by the use of marketing concepts such as; segmentation marketing, target marketing, buyer behaviour, product strategy and how the company has enhanced the product over the years. INTRODUCTION TO MARKETING POSITIONING The birth of ‘Marketing’ happened centuries ago where vendors in ancient times tried to seduce the oncomingRead MoreSituation Analysis Bmw M5 Market2271 Words   |  10 Pages....................................................................... 2.0 Situation Analysis/Current Marketing Mix 2.1 Current Product 2.2 Current Pricing 2.3 Current Distribution 2.4 Current Promotion 3.0 Brand Positioning Theory 3.1 Define Brand Positioning 4.0 Target Market Identification 4.1 Geographic Segmentation 4.2 Demographic Segmentation 4.3 Psychographic Segmentation 4.4 Behavioural Segmentation 5.0 References List: 11 1.0Introduction BMW Group is oneRead MoreAdvertising : The Objective Of Advertising2305 Words   |  10 Pagesthat impact the efficiency of the ad. a. Positioning Positioning also called unique selling proposition is defined by Kotler (1999) as the act of designing the company s offering and image to occupy a distinctive place in the target market’s mind. Furthermore, in the book Positioning: The Battle for your mind, Ries and Trout (1981) emphasize on the fact that while positioning begins with a product, the concept is more about positioning that product in the mind of the consumer. These two definitionsRead More12 New Rules of B2B Product Launch3915 Words   |  16 PagesProduct Launch by Dan Adams You may post this e-book to your blog or forward to others. 12 New Rules of B2B Product Launch www.b2bproductlaunch.com of  © Marketing  © Advanced Industrial 2009 Advanced Industrial Marketing, Inc. Why new rules? Why now? First, the internet is changing everything. Most B2B transactions now occur when the customer finds the supplier—not the other way around. If someone deep inside a prospect company can’t find you, your new product just lost to a competitor’s. SecondRead MoreThe Australian Beer Industry Essay4221 Words   |  17 PagesBrisbane QLD 4000 25 August 2012 Mr R. Murray Level 7, 68 York St SYDNEY NSW 2000 Dear Mr R. Murray As per your request I am submitting to you the attached report analysing XXXX Gold Beer in the Australian beer industry titled ‘XXXX Gold in the Australian Beer Industry’, due on the 3 October 2012. The purpose of this report is to inform you of the company background, product attributes, promotional strategies including target market and marketing mix along withRead MoreMarket Segmentation9161 Words   |  37 PagesMARKET SEGMENTATION, TARGETING AND POSITIONING MARKET SEGMENTATION INTRODUCTION: - The market for any product is normally made up of several segments. A ‘market’ after all is the aggregate of consumers of a given product. And, consumer (the end user), who makes a market, are of varying characteristics user and buying behavior. There are different factors contributing for varying mind set of consumers. It is thus natural that many differing segments occur within a market. In order to capture this

Tuesday, May 5, 2020

Forest Management and Timber Supply free essay sample

A discussion of the implications for the future of forest management on NIPF (Non-Industrial Private Forest) lands. This paper analyzes the issues surrounding timber supply in Southern U.S.A. The paper illustrates factors which contribute to timber supply, such as environmental constraints, demographic trends, public opinion, land owner objectives, slope, water availability, lack of access roads, urbanization, urban sprawl, and stands which are too small to harvest in an economically profitable manner. The paper brings another factor to be considered, that being that many municipalities have restrictions that do not allow timber harvest within their boundaries. The subject of NIPF land has received much attention from both the academic world and the United States Government. Recent studies indicate that the demand for timber will overtake that supply sometime before 2020. Extensive studies have been conducted in the southern states concerning the motivation behind usage of NIPF land, its impact on the regional economy and environmental factors. We will write a custom essay sample on Forest Management and Timber Supply or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The counties chosen for this study are the counties, which had the highest reported income from forest products in 2000. (Mix, 2000). The six counties chosen were Clarke, Marengo, Pickens, Monroe, Hale and Wilcox. These counties located in highly forested areas and have a high amount of NIPF land.

Friday, April 10, 2020

Btec Level free essay sample

The voluntary sector must be either Oxfam or your college- WFC Range of different businesses and their ownership You work as a junior researcher for a business magazine and you have been asked to prepare background material for a reporter. The reporter wants you to carry out Investigation into 2 contrasting businesses- one in private sector and the one in public sector or in voluntary sector like charity. You need to write a report covering all your investigation. Note: The private sector company must be a large supermarket like TESCO, Sainsbury’s, ASDA or Morrison The public sector company could be BBC or NHS or TFL The voluntary sector must be either Oxfam or your college- WFC 1) Write a brief introduction ASDA showing how and why the business was set up, and their operational activity in UK and abroad. ASDA was set up by a well know international company named â€Å"Wal-Mart†. The purpose of setting up ASDA was to make profit, introducing a new brand name in the market and to expand the business in the whole UK. We will write a custom essay sample on Btec Level or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The major operational activity of this company is to sell their products. In UK, Ireland Scotland, these products include ASDA own branded items such as breads, eggs, drinks, juice, petrol etc. However â€Å"Wal-Mart† is responsible for any other activities operating in other parts of the World. Is it local or national or international or Global Company? ASDA, as its brand name has only National presence. The company is located just in the UK whereas Wal-Mart has Global presence. Waltham Forest College was funded and formed by the Local Government of Walthamstow Borough. The purpose of setting up WFC was to provide education service to the community. The college was and is currently run by the Government. The major operational activity of this college is to educate the people of community and to provide them with learning facilities, no matter what their ages are and from where they belong. Is it local or national or international or Global Company? Waltham Forest College is a Government funded college is made only for Waltham Forest borough that is why it just has Local presence. 2) OWNERSHIP Define the following ownerships: Sole Trader: Sole Trader is a Private Sector business. Word ‘Sole’ means ‘single’ and ‘trade’ means ‘an individual who buys or sells product’. Sole trader is a person that usually owns the whole business. The business could be a small chicken shop or a big supermarket. Off-licence shops are the best example of sole traders. Partnership: Partnership is formed when two or more owners of a business. A business that has two or more than two owners are called partnership business. Super Store is an example of partnership business. Private Ltd: Private Limited Companies are the companies that have more than 2 business shareholders. Their shares are sold to friends and family members but the companies are not allowed to sell their shares to any member of general public in any circumstance. Examples are Phonics Music Limited, RM Limited etc. Public Ltd: Public Limited Companies are the companies that have many shareholders. Shares are sold on market level and any member of general public can buy them. Examples are Tesco, ASDA etc. Public sector: Public Sector businesses have covered more than 40% of business in UK. These are the businesses that are run and owned by the Government to provide some kind of services to public. Transport for London is an example of Public Sector organisation. Charity: A Charity is a volunteer sector organisation that is aimed to make money or collect donations for poor and needy people. It includes British Heart Foundation, Islamic Relief etc. | Explain which type of ownership ASDA has. ASDA is a private company but due to large number of public shareholders it exits in Public Limited Company. The shares are being sold on stock exchange and any one from the general public can buy them. Explain which type of ownership WFC has. WFC is a Public Sector organisation that is because it runs by the Government. The facility is being provided to local community for education purposes. Youngers till 19 get free education from the college and all the expenses are paid by the Government. 3) Business Sectors Define the following three business sectors with 1 example for each sector and identify the changes that has occurred: * Primary Sector: This sector of an economy makes direct use of natural resources and raw materials. This includes agriculture, forestry and fishing, mining, and extraction of oil and gases. The primary sector is usually the most important in less developed countries and typically less important in industrial countries. Farming is an example of primary sector. This economy sector is decreasing down, day by day, in UK. The overall percentage of this sector in UK’s economy is 2%. These are due to expensive labor cost and less of profit. People are moving towards tertiary sector businesses because of easy jobs and more pays. These are some reasons that have affected the primary sector to decrease down. * Secondary Sector: The secondary sector or manufacturing sector includes those economic sectors that create or manufacture finished and usable products. These include packaging of products, manufacturing of mobiles etc. Businesses like Nestle, Pure-water etc. include in this sector. This sector is also decreasing in UK. Now-a-days, tertiary sector businesses prefer to buy product from other countries due to cheaper of prices. Probably 23% of total UK economy consists of manufacturing sector businesses. The major factors that affect the manufacturing sector are high of taxations and high labor cost. The manufacturing sector businesses are getting low profits as compare to tertiary sector businesses. This leads people to move towards tertiary sector businesses. * Tertiary Sector: The basic characteristic of this sector is the production of services. The businesses in this sector provide services such as advice, experience, selling, buying, discussion etc. The production of information is generally also regarded as a service. The businesses such as Tesco, ASDA, Primark, Fair-Trade are examples of tertiary sector businesses. Tertiary sector is increasing in UK continuously. It holds 75% of businesses of UK economy. People are applying for jobs in tertiary sector because of good salary. Businesses are getting bigger as the profit is higher than other business sector. Developing of technology and increasing of population helps tertiary sector businesses to expand. Explain what business sector ASDA falls into and why? Justify your answer. ASDA falls in tertiary as well as manufacturing sector as it does manufacture its own products. Its products include bread, butter, milk, eggs, fishes etc. It provide services such as selling of groceries, home deliveries, online shopping etc. that makes it fall in both sectors. Explain what busines s sector WFC falls into and why? Justify your answer. WFC falls in tertiary sector as it provides educational services to community. Its services include teaching, learning support, adult learning system etc. |

Monday, March 9, 2020

Bureaucracy and post

Bureaucracy and post Over the past, different theories and ideas on management have continued to develop at high rate due to the increased regulatory restructuring as well as flexibility to meet the customer demands (Du Gay, 2000). In addition, to circumvent the problems of ambiguity in dealing with the customers, organizations are embracing different modes of management to achieve efficient output.Advertising We will write a custom essay sample on Bureaucracy and post-bureaucracy specifically for you for only $16.05 $11/page Learn More Further, the policies underlying the administration of organizations have increasingly become ambiguous and complicated. Therefore, organizations have a responsibility of either restructuring their organizational ideologies based on the structural design or focusing on the public administrators and the way they should function to maximize their output (Du Gay, 2000). Bureaucracy The paradigm of bureaucracy is a theory of management that is center ed on the organizational structure. Hierarchy is a significant element of a bureaucratic organization. The significance of bureaucracy is to ensure faster and free delivery as well as accountability in the performance of assignments. Korczynski (2004) provided examples of bureaucratic organizations such as INSCO where team leaders are hierarchically appointed. Further, at the ADBK and CBK, the approval officers who check mortgage applications are to forward their findings to the supervisor for consent. Bureaucratic organizations also emphasize on the delegation of tasks that every member has to fulfill in order to achieve the goals of the organization (Korczynski, 2002). For example, in the bureaucratic organizations, the abilities of the approval officers are expected to process a given number of application forms per days. Another important issue emphasized by the bureaucratic organizations is the adherence to the written procedures in conducting their businesses. Such procedures ensure efficiency in their operations. There is evidence of record keeping as well as written communication protocol that every employee must follow. The communication protocol must also be followed in communicating with the clients. In Korczynski (2004) study of several organizations indicates workers exposed to several memos directing them on how they should carry out correspondence with the clients.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In an attempt to operate efficiently, bureaucratic organizations do not operate smoothly and hence have their points of weaknesses (Korczynski, 2003). For instance, rules in a bureaucratic organization have to be adhered to the latter in the way they are written irrespective of any situation that might arise. As a result, many firms applying this paradigm are unable to operate efficiently (Alvesson Thompson, 2005). Further, within an organization, each unit works effectively on the delegated tasks to contribute to the overall aspirations as well as the goals of the firm. However, in organizations practicing bureaucracy, the situation is different. For example, the approval officers at times deal in complex matters reserved for experts leading to working on cross-purposes. In fact, unimpressive outcomes as well as huge expenditures are results of ineffective contacts between different departments of an organization (Korczynski et al., 2000). Bureaucratic organizations are also characterized by routine tasks. As such, the repetition of the same tasks by the employees daily makes the work boring. In addition, employees normally find it difficult dealing with the colleagues based on their stipulated guidelines and the roles as opposed to individuals (Korczynski, 2003). Moreover, bureaucratic models always face heavy criticism due to its impersonal nature that does not take into account the diversities in the prefere nces among employees (Callaghan Thompson, 2001). Post-bureaucratic models Post-bureaucratic organizations play a very critical role in reducing the hierarchies in the organizations to enable a more actor-centered approach in the performance of their activities (Alvesson Thompson, 2005). The organizations achieve this by increasing the involvement of their employees in their public activities as well as self-presentations to their clients. Further, post bureaucratic organizations develop their employees through the indoctrination of shared corporate interests, beliefs and norms among the personnel in the performance of their tasks (Alvesson Thompson, 2005). In this sense, the employees become part and parcels of the organizational control. Interestingly, the neo-bureaucratic models consider employees’ diverse personal and emotional attributes as sources of strategic resources in realizing their general organization goals (Sturdy et al., 2010).Advertising We will wri te a custom essay sample on Bureaucracy and post-bureaucracy specifically for you for only $16.05 $11/page Learn More For the most part, the post-bureaucracy improves the pleasure accrued by employees in performing their tasks through the provision of liberty of individuality as well as emotional expression to the personnel. Moreover, the post-bureaucratic corporate governance has little aspects of conventional designed hierarchies in terms of job descriptions as well as work rosters (Sturdy et al., 2010). Despite the successes that have been realized by the neo-bureaucratic organizations in their operations, there has been increasing concerns about what researchers call the fun side of work. Studies have shown that the best place for work is a tight work market (Korczynski, 2004). Further, moving away from the hierarchies is prone to increased problems. For instance, the decentralization of functions among the employees has the effect of creating a more porous per iphery among different departments as well as increased elasticity of responsibilities (Mulholland, K 2002). As a result, the organization faces difficulties in the offering of career paths to its employees. Further, the organization faces an impediment of rewarding devotion of its customers. While post-bureaucratic organizations highly value adaptability in their performance and the utilization of the workforce’s proficiency, most of these organizations have continuously remained fragmented based on specified tasks to employees (Sturdy et al., 2010). Moreover, firms embracing the post-bureaucratic paradigm have to redesign themselves in accordance to the new requirements. However, firms have failed to use standardized procedures such as business process engineering in trying to adjust to the models of neo-bureaucracy. Even with the diminishing ambiguities in the operations of the firms, the standardization of remuneration scales have faced serious obstacles since they are gr ounded on the bureaucratic models of management (Korczynski, 2004). Additionally, the amalgamation of rules and apparent best practices as well as fear of legal actions has immensely contributed to the expansion in the codes of conduct in many firms leading to the bureaucratization of operations.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The co-existence of post-bureaucratic and bureaucratic in the organization A clear connection between bureaucracy and neo-bureaucracy characterized by modernization as well as inventiveness in organizations is evident. The paradigm of bureaucracy is depicted as a model of an organization that is characterized by the inflexibility and fixed roles of employees (Korczynski, 2004). Further, the continuous repetition of specified tasks by employees is monotonous. In essence, the bureaucratic models ignore the need to embrace modernism in their operations. In order to overcome such impediments, embracing modernization of business operations that provide room for creativity as well as the flexibility among employees is vital (Korczynski et al., 2000). Through the modernization of the corporate models, the business is able to change its operational strategies by implementing new ideas that involve the employees in taking part in the affairs of the organization directly. In essence, with dev elopment of neo-control models, transforming bureaucracies as well as their ability to embrace modernism is vital. Studies show that the hierarchical system in most bureaucratic organizations encourages conventionality (Korczynski, 2004). On the contrary, the application of modern paradigms of management promotes creativity among employees. Therefore, it is evident that bureaucracies are unable to offer the right environment for the inspiration of employees’ skills and expertise (Mulholland, K 2002). However, bureaucracies are significantly important as far as the growths of the employees’ professionalism are concerned. In other words, acknowledgment of increasing aptitude as well as necessary fulfillments accrued by the employees is the effects of bureaucracy (Korczynski, 2004). In addition, it is worth noting that bureaucratic form of organizations management faces heavy criticism on the repeat tasks since it takes creativity away from the workers. Further, it makes the employees develop monotony in performing a task repetitively. Conversely, an organization based on the neo-bureaucratic models embraces flexibility as well as the compliance to its employees thereby increasing the creativity of its employees (Sturdy et al., 2010). Therefore, in both models of organization, conception of modern ways of management is vital for achievement. However, ensuring the stability between the modernization and the economies of scale is not an administrative idea in the bureaucratic organizations. Even though the research shows employees are complaining about the factors restraining their innovativeness such as the repetition of tasks, there is also a prospect of specialization due to the large size of the corporation (Korczynski, 2004). Moreover, it is evident that the managerial practices greatly impose a great impediment for exploitation of innovativeness by the employees. Therefore, bureaucratization implies a work environment unfavorable for improvement due to institutional inflexibility in these organizations. References Alvesson, M Thompson, P 2005, Post-bureaucracy? Oxford University press, Oxford. Callaghan, G Thompson, P 2001, â€Å"Edwards revisited: technical control and call centers,† Economic and Industrial Democracy, vol.22 no.4, pp.13–27. Du Gay, P 2000, In praise of bureaucracy, Sage, London. Sturdy, A Fleming, P Delbridge, R 2010, Normative control and beyond in contemporary capitalism, Palgrave, London. Korczynski, M 2002, Human resource management in service work, Palgrave, Basingstoke. Korczynski, M 2003, Industrial relations and consumer capitalism, Oxford University Press, Oxford. Korczynski, M 2004, â€Å"Back-office service work: bureaucracy challenged?† Work, Employment and Society, vol.18 no.1, pp.97-114. Korczynski, M Shire, K, Frenkel, S Tam, M 2000, â€Å"Service work in consumer capitalism,† Work, Employment and Society, vol.14 no.4, pp.669–87. Mulholland, K 2002, â €Å"Gender, emotional labour and teamworking in a call centre,† Personnel Review, vol.31 no.3, pp.283–303.

Saturday, February 22, 2020

NURSING- PALLIATIVE CARE FOR A PATIENT Essay Example | Topics and Well Written Essays - 1500 words

NURSING- PALLIATIVE CARE FOR A PATIENT - Essay Example These emotions are a part of adjustment and grieving to the loss. Patients who are in terminal stages of life need to be managed in a holistic manner keeping in mind the emotional distress they are going through. Such a care is known as palliative care. According to the World Health Organization (2009), palliative care is â€Å"an approach that improves the quality of life of patients and their families facing the problem associated with life-threatening illness, through the prevention and relief of suffering by means of early identification and impeccable assessment and treatment of pain and other problems, physical, psychosocial and spiritual." In this essay, one of the important components of palliative care, the spiritual care, will be discussed with reference to a case scenario in the context of holistic care. 55 year old Marina, a known patient of hypertension and diabetes, was diagnosed to have breast cancer in December 2008. She had consulted her gynecologist because she felt a mass in the left breast. Mammography and biopsy results established the diagnosis of stage-2 breast cancer of the left breast. The very diagnosis of breast cancer upset Marina and her family members. She underwent left mastectomy with removal of left axillary lymph nodes. Since testing for hormone receptors revealed suitability for hormone therapy, Marina was started on tamoxifen therapy. Despite aggressive anti-cancer management, the woman developed metastases over few months and became terminally ill within a year. She developed metastases in the liver and bone subsequent to which she became very ill, pale and sick looking. Having enjoyed a contentful life with full of love, happiness and luxury, Marina pleaded the treating oncologist to provide care which allowed her to live in peace for the few remaining day s in her life. The team of doctors, after consultation with the her husband and other family members initiated palliative care. The main issue that was dealt with in this

Thursday, February 6, 2020

Investment Basics Research Paper Example | Topics and Well Written Essays - 500 words

Investment Basics - Research Paper Example Time frame; the investor will determine the time horizon for his or her investment. Risk capital; the investor will determine the amount of money he or she is willing to invest. Investment experience; the investor will describe his or her individual investment experience. The investor may choose one of the following statements; first, the client has never invested any cash in any financial instrument. Secondly, the client is comparatively a fresh investor, implying that he or she has invested for merely few years. The investor may also consider that the client has invested some of his or her cash through various pension and retirement plans for some time, and he or she prepared to establish extra investment plans. The client has invested for some time, and he or she has the capability to make sensible investment resolutions (Reilly & Brown, 2011). The client has invested cash for several years and has explicit knowledge of how capital markets operate. The client understands his or her investment goals; this involves determining the principal goal of the investment capital. The objective may be for preservation of capital, for current income for growth and profits, for long term growth, or antagonistic growth. Finally, the client will determine the actual investment he or she is considering. The actual investment will involve financial asset allocation among stocks, bonds and cash (Reilly & Brown, 2011). Bonds investors receive a fixed interest rate; therefore, bonds may provide a regular source of income. Bonds investors may fall under conservative, conservative to moderate and moderate risk categories depending on investors risk tolerance. Most investors invest in bonds to earn a fixed income; therefore, their risk category is conservative to moderate. Stocks may assist an investor to build long term growth of his or her investments. Stocks are deemed to be more risky investment than cash and bonds. Stocks may fall under moderate to

Tuesday, January 28, 2020

Reserve Officers Training Corps Essay Example for Free

Reserve Officers Training Corps Essay a. Discuss how the mission and vision of the Mapua C.W.T.S. and R.O.T. C. objectives are respectively reflected in the C.W.T.S. and R.O.T.C. activities. The C.W.T.S. activities promote social awareness and civic consciousness by going to different communities and being aware of the situation of every family that is living there. It also promotes civic responsibility, since in those communities; the students will be on a hands-on application that involves project preparation, planning and implementation at the assigned adopted communities. The students were developed to be a productive member of the community and the students are trained to face responsibly their duties and obligations. They are also able to help the less fortunate and underprivileged people in the society through working with the community. While in the activities of R.O.T.C., the students are being trained, motivated, and organized for national defense preparedness. It will be discussed to the ROTC cadets the military concepts and field drills will be conducted as the practical application. They will be engaged in activities such as map reading and land navigation, basic signal communication, unit formations, basic weapons training and pre-marksmanship training that will develop their skills and capabilities to lead, move, survive and communicate. The cadets will also participate in activities such as the Foundation Day of the Institute, Intramuros Day, Blood Letting Activity, Tree Planting Program, Alay-Lakad and the conduct of routine flag raising and retreat activities that could inculcate in the youth the spirit of patriotism and nationalism, also in developing their vital role in nation-building. And, they will be engaged in activities related to livelihood and economic development that would develop their civic consciousness and good citizenship. b. Compare and contrast the activities of C.W.T.S. and R.O.T.C. The activities of C.W.T.S. and R.O.T.C. both promotes civic consciousness, civic responsibility and good citizenship for their activities involves going to different communities to help the unprivileged and economically poor people and activities related to livelihood and economic development. In the activities of C.W.T.S., the students are trained to be the leading experts in their chosen career while acknowledging their social obligation. The students are brought up to strive for the best in their field in the aim  that their skills and talents would contribute to the upliftment of the society‘s condition. The students’ empowerment will serve as a tool in the progress of their lives as well as those of others. While in R.O.T.C., some activities like the CTIS involves training in basic intelligence, map reading and land navigation, basic signal communication, unit formations, basic weapons training and pre-marksmanship training; in their Individual/Unit Training, it trains the cadets in visual tracking, military mountaineering and jungle base operations; in their Military Values Education the conduct of routine flag raising and retreat activities, weekly conferences, critique or after action review, orientation among the parents about the program; in their Military Livelihood Enhancement are activities related to livelihood. Generally, ROTC is designed to provide military training for preparation in national defense and CWTS is like a training ground for students in becoming a productive member of the society.

Monday, January 20, 2020

Spanish American War :: essays research papers

The Spanish and American War The Americans were brought into The Spanish and American War on February 15,1898. The Americans came into this war because a naval boat of ours called the Maine was blown up. On that boat, 327of our sailors were killed in the explosion. With this explosion, the navy used it by having a slogan ,â€Å"Remember the Maine,† to get volunteers into the navy to help fight. We though that the Spanish were to blame for blowing up our ship. But, really there was something wrong with the engine which lead to the big explosion. This was not found till they lifted the ship out of the water in 1911. When this happened many newspapers journalist {yellow journalism} took advantage of the explosion and wrote whom they thought did the explosion or who did the people want it to be. One of these newspaper tycoons was William Randolph Hearst. He took great advantages of the war and stretched the truth to the extreme. He did this just to sell more newspapers and to make money. Hearst went over in h is personal boat and took pictures in Cuba of poor and starving people there. He even captured a couple of the Spanish soldiers and turned them over to the Americans. America fought because we had big money in Cuba. All together we had over a $250 million dollars invested there with sugar and other materials that we did not what to be destroyed. We also had $100 million dollars invested in the tobacco plantations, and $50million in transportation. Our president at that time was William McCleain. He did not want to get in this war because he hated war. But when he did he decided to take some other thing that we need also. These things are the Philippines, Guam, and Portico for navel passages. On April 11,1898 McCleain gave a speech to congress for war, and they approved it. The war looked in big favor for the Spanish because they had an army of 400,000 men and we only had only 28,000 men, but this changed after congress declared war. The national guard got 1million recruits during the war, this was the highest ever. In the war there were two generals from the Civil War. These guys are William Shaft who weighed 320 pounds. He had to get a special tub and had to be hoisted up onto his horse.

Sunday, January 12, 2020

Jesters Pies

The report examines an in depth analysis of the Jesters Pies and its brand equity in the market. The report also looks at the brand associations of the product through which it is being recalled by the consumer. Interviews will be taken by consumers of Jesters Pies in order to get an understanding of the brand association. This will show what consumers feel, think and do with the brand. The report will also look at the elements that make the brand up and make it was it is which includes the logo, URL , name and slogan. This is an important part of a company because if these elements aren’t used in a correct way then there is a higher chance the brand won’t be as successful. Having an effective name, logo and slogan can have a huge effect, just look at Nike and their ‘tick’ symbol. The third part of the report will focus on the Jesters marketing programme. This includes an analysis on the product, pricing, communication and distribution of the brand. This is more about how the company operates in actual business rather than what the consumers think about the brand of the company. Finally to wrap the Jesters report up recommendations will be made to the CEO of the company. These will be based on the consumer knowledge and marketing evaluation. These recommendations will be made so the company can use them in the future to help improve their business and overall brand. Company Profile Jesters are a franchising company in New Zealand who are specialist in making and selling pies. Their menu ranges from the traditional Beef Pie to the not so traditional Spud Delux. Their company motto sums them up pretty well; â€Å"serious about pies†. Jesters are New Zealand wholly owned and managed Pie Company. However the first original concept of it was started in Perth in 1997 when the idea of making the finest, healthiest pies in the market, was first created. Jesters pride their Jaffle Pie range to be of good quality, fresh, taste and health. Jesters are located in four cities nation wide which includes Auckland, Christchurch, Wellington and Dunedin. With the first being opened in 2002 at Lynn Mall shopping centre. The business is spreading fast with 34 stores being opened in Western Australia and many more planned. The reason for success Jesters feel is because of the niche $1 billion fast food industry, which they feel, is growing fast. Also because of the uniqueness of the brand and products for sale are new and interesting for the consumer. With over 15 varieties of pies Jesters feels there is something for everyone. The company also caters for your family or a party along with the sit in restaurant layout. The company promises to the customer†¦Ã¢â‚¬ you’ll never stop at one!† (Jesters, about Jesters, 2007) Analysis of Marketing Mix Product Jesters Pies is a unique company in the New Zealand market. Even though the product they are selling is just a pie, which can be brought from any bakery, it is the first to sell them in a fast food style restaurant. Jesters Pies offers 15 varieties of pies which appeal to a wide variety of customers. This is important because you want to cater to as many people as possible so you get more customers. Jesters also diverse their product from other pies by confidently saying that theirs are the healthiest and finest in the market. Another attribute of the pies is that the filling is low fat, lean meats and fresh vegetables, which you probably couldn’t say about your local bakery pie. The final attribute of the product is no artificial colourings, preservatives and MSG are used. This is a good look for the product as it has become so important for consumers in recent times to eat healthy, fresh food (Jesters Pies, 2007). Price Pricing is very important for a brand as it can create associations in the mind of the consumer. It can also be used to build brand equity. So a company needs to price its products correctly in order to get the most out of the consumer. Jesters’ pies are ranged from $3.50 to $4.10. With the $3.50 pies being the classic beef, mince and bacon and egg and the more expensive pies are the fancier ones with more ingredients such as the Popeye which contains spinach mushroom and feta. The pricing strategy they have I feel is good as the consumer gets what they are paying for. The pies are more expensive than the bakery, but are of much better quality and better ingredients are used. Distribution Channel Distribution can have a huge effect on the equity and success of a brand. Distribution is so important because it is the process of getting the product to the consumer. Jesters use a direct channel method to distribution where they sell their product straight to the consumer through their stores. This is probably the most effective way for a brand like Jesters .Jesters Pies stores can be found around New Zealand and in some parts of Australia. They are located in four cities in New Zealand. However all the stores in the Auckland area are found a long way out from central Auckland, with only one store being located in the CBD. However they do have stores located throughout the country so their distribution is pretty good. Promotion/Marketing Communication Promotion and marketing is very important for almost every brand in any industry. Without it you would not be able to get your product into the market and gain awareness from your potential consumers. Jesters have not done a huge amount of advertising that we could recall or find. From what we did find was mostly advertising for magazine and billboards. This could be one reason for the fact that their brand awareness amongst consumers is not very strong. Television is the strongest form of media and is the best for developing a brand image and creating awareness. However even without this the brand seems to be getting more popular which could be put down to things such as word of mouth. With a bit more promotion and marketing the brand could become very popular as it is a unique fast food outlet. Brand equity for Jester Pies Brand equity is an intangible asset that depends on associations made by the consumer. There are various perspectives from which to view brand equity. Brand equity just does not include the value of the brand, but it also includes the value of proprietary technologies, patents, trademarks and other intangibles like manufacturing know how (article 1). So in case of jesters pies, jesters jaffle pies are not oven baked like traditional pie, but they are cooked in a unique jaffle pie makers using ultra-thin light puff pastry and finest quality natural ingredients. Therefore the the difference in technical know how adds to the brand equity of the product. (article2.) Another way to measure the brand equity is the financial aspect of the brand. In this case one way to measure brand equity is to determine the price premium that the brand commands over a generic product. In case of jester’s pies, the pies are priced at $ 3.40 which is normally higher than most of the pies in the market place. As jesters pies have positioned itself as a quality product and people are also willing to pay more for a quality product, it commands high brand equity. Brand equity also represents the added value endowed to a particular product or a service as result of past investments in the marketing of the brand. (Article 1). In case of jesters pies it commands very good brand equity due to its advertising and promotion. Jesters pies has used three mediums of advertising that is print radio and TV. Brand equity also helps the brand to grow globally.( article 1) As jesters pies is a successful brand in Australia, it can use its good brand equity to expand further in new Zealand and other countries as well. Brand Associations These are the things that consumer relates or associate when they think about the brand. It can be how the brand makes them feel, what they think of the brand, what comes to their mind when they think of the brand or even what they do with the brand. The interviews were limited as we only interviewed four people, however the information we got back was good as all consumers had pretty similar answers. This shows that the consumers are all getting similar associations with the Jesters Pies brand. From the answers to the interviews we came up with the following brand associations. †¢ People are aware of the jesters pies because of its logo and the colours used in it. †¢ Most of the people when asked about jesters pies, they have a positive response like, ‘good quality for the price’. So they provide incredible value for money by giving fresh, quality natural ingredients. They also provide fresh vegetables, lean meats and guarantee every pie meets health standards. †¢ People are also attracted towards jesters pies are because of the variety of the pies and value meals the company provides. †¢ People associate jester’s pie as specialised pie outlet. †¢ Most people think jesters as a healthy meal which is free of artificial flavourings, colourings and MSG. †¢ People don’t associate jester’s pie with its other products like sausage rolls, wedges, or coffee. But they feel that some changes can be made by introducing chips to the menu. Recommendations This report has analysed the Jesters Company. It has looked not only the marketing programme side but also the side of the consumer. From what we have found from looking at these components the following recommendations can be made- †¢ Firstly from what was gathered in the interviews not a lot of the consumers had seen much Jesters advertising and if they had it wasn’t very effective. Jesters should start advertising through the most effective medium, TV, this will increase brand awareness. †¢ Another recommendation follows on from the previous one. Jesters need to develop more awareness amongst its target customers. From people we have spoken to a lot of them were unaware of Jesters pies and the brand itself. In order to be successful brand awareness needs to be built up amongst the potential customers. †¢ Another issue gathered from the interviews was that the people who consumed Jesters said they were limited because of the lack of restaurants in handy locations. Perhaps to get more out there in the market they could locate some stores in key areas like around universities and more locations in the CBD

Saturday, January 4, 2020

Nike Ethics Essay - 1475 Words

Nike Ethics Nike Incorporated is the number one leading sportswear and equipment provider in the world. They manufacture anything from casual clothes to sports equipment, shoes to socks, and basketballs to golf balls. As a result of its massive success, Nike employs nearly 30,000 people worldwide while manufacturing in 700 shops around the globe and has 45 offices outside the United States. Its extensive reach into the global market has Nike producing more exclusive products than any other manufacturer in the world. Nike’s headquarters is located in the metropolitan area of Portland, Oregon. Nike was first known as Blue Ribbon Sports, founded by University of Oregon track athlete Philip Knight and his coach Bill†¦show more content†¦Thanks for your commitment.† This kind of emphasis on ethics is not only meant to illustrate the value of Nike to consumers, but it is also meant to influence its suppliers. Nike is claiming that it will not conduct any sort of busines s with unethical suppliers. The first item on Nikes ethical policy list is the treatment of its employees. This is an important issue because it shows all members who work at Nike that they are the most important assets to the company. Without the employees, there would be no customers, and granted the relationship works both ways. It is easier to work in an environment that boasts the employee’s interest before everyone else. As with most companies, Nike is an equal opportunity employer. They do not discriminate against anyone based on race, color, sex, national origin, age, religion, marital status, sexual orientation, gender identity, gender expression, and so forth. This policy applies to every aspect at Nike, which includes recruitment, hiring, training, advancement, and termination. Nike preaches a zero tolerance policy when it comes to harassment in the workplace. They claim that any report of harassment will be investigated in a timely manner and any violation will result in immediate corrective action. Nike further emphasized that they would like all employees to report any sort ofShow MoreRelatedThe Effect Of Ethics On Nike2167 Words   |  9 Pages The effects of ethics on Nike By Lorenzo Thompson 1508128 Marking Tutor: Graham Herstell Contents 1. Introduction 2. Morals, Ethics and Nike 3. Ethical theories in the ethics of sport 3.1. Three Frameworks 3.2. The Consequentialist Framework 3.3. The Duty Framework 3.4. The Virtue Framework 3.5. Putting the Frameworks together 4. Ethical Decision Making of Nike 5. Doping in Sport 6. Conclusion 1. 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